Development of a Key Visual
We were faced with the task of developing a Key Visual that reflects the essence of child and youth welfare. Our organization as a whole encompasses the following areas:
Science and Research
Education and Upbringing
Welfare
Child and Youth Welfare
The Key Visual: A Journey into Timeless Self-Determination
This work of art is far more than a photo; it is a multi-layered composition of literature, philosophy, and lived inclusion. Created in collaboration with the artist Peter Prinz, whose animals accompanied the project (documented on the "Schildkrötenprinz" website), the image combines real photography with highly symbolic digital post-processing.
1. The World of Momo and Master Hora
The image centrally cites Michael Ende's novel Momo and stands against the "Grey Gentlemen" of the performance-driven society:
Momo & Master Hora: The woman's clothing is directly based on the character Momo. However, through the large tortoise on her lap and the small one on the child’s lap, the woman also represents Master Hora, the guardian of time, as does the child.
Cassiopeia & Slowness: The tortoises symbolize the prophetic Cassiopeia. They represent accepting one's own natural pace. True insight requires time and the absence of haste.
The Hour-Lily: As a symbol of life's preciousness, it reminds us that time is a gift that must not be stolen—especially not through the pressure of conformity.
2. Science vs. Economy: The Mirror
A crucial detail is the mirror. Instead of the cynical equation of the "Grey Men" or the logic of time thieves, it displays a spacetime formula. It breaks with the economic exploitation of life and focuses on physical reality: time is a dimension of the universe, not a commodity. This is central to our philosophy, as the spacetime formula $r^2 = x^2 + y^2 + z^2 - (ct)^2$ in the mirror is the opposite of what our society usually defines as "Time = Money."
3. Oswald Henke: Art Campaign and Musical Theater
The image is part of Oswald Henke's art campaign and his musical theater piece "Meinungsstörung" (Opinion Disorder):
The T-Shirt: With the provocative text "I'm flirting with quitting humanity, but I don't know yet which species I should join then...", it addresses the feeling of "being different" and the search for identity beyond rigid norms.
"Tage des Wassers" (Days of Water): The picture book in the image shows text from Henke's work: "Life waits, the world wrapped in white. It stands still. It savored every moment to the fullest, remained simply a child for even longer."
Deep Meaning: The Waiting symbolizes the refusal to submit to the "time thieves." The White World stands for the unwritten page of the Tao—a state of primal being free from expectations and sensory noise. Being a Child means the right to develop without pressure: If you pull on grass, it doesn't grow faster—it only breaks.
4. Fairy-tale Setting: Forest and Picnic
The forest scenery creates a frame for lingering:
Growth and Decay: The decaying log, entwined with young greenery and wild hops, symbolizes the natural cycle of life.
Fairy-tale Space: Fir trees and vines create a dreamlike atmosphere. The picnic blanket invites one to stay in the here and now.
5. Symbols of Ripening: Butterfly, Doll, and Owl
Taking Flight: The butterfly on the dress symbolizes emerging from the cocoon and freedom through inner maturity.
The Collector's Doll: In Momo, the Grey Men try to replace an old doll with soulless Barbies. Momo keeps her one favorite doll, representing depth and the rejection of the superficial.
The Owl: While birds in Momo fall silent out of distress, this owl represents self-chosen, creative silence. In the safety of the forest, she is free to call "hoo-hoo" whenever she wants. When one truly listens, she reveals what she has to say. This is the proof of safety and self-efficacy.
Own Toys: The doll and owl as personal objects represent the bridge between the child's world and adults who have preserved their connection to their own childhood.